Project Description

A Toronto events company wanted different teams to design a new professional website and brand campaign to highlight their new business operations, Go!. The startup will focus on B2B corporate gift giving, event planning, brand product activations, and corporate rentals.

Role

Researcher | UX Research | Web Designer

Target Audience

The target audience for Go! is marketing companies and decision-makers on marketing teams at companies. Experiential marketing is experiencing growth as companies need to find creative ways to engage with existing and potential consumers. As a result, marketers are increasingly want to partner with companies to help them to stay ahead of the competition.

Go! Clients

• Marc Jacobs
• VMware
• Rogers Place
• Addidas
• Shea Moisture
• Mejuri
• Ingram Micro
• Manulife
• Walter Surface Technologies

On this project, we collaborated with a team on everything ranging from design to mockups.

Project Deliverables

• Market Research & Situation Analysis
• Logo Design
• Brand Manifesto
• Creative Brief | Branding Guide
• Campaign Strategy | Design Pieces
• Website Wireframes | Mockups
• Website Design
• Usability and User Experience Testing

Key Take-Aways

• Use a common website architecture layout so your user doesn’t have any obstacles to use your site
• Accessibility design is essential to create an inclusive user experience
• Turn to more traditional storytelling in design to connect to audiences on their terms
• A/B testing can be beneficial because it helps to identify and change any issues your user may be having with your website or app